Layer2Geek
Vietnam's new legislation is set to reshape how major streaming and social platforms operate. Starting February 15, the country will enforce a mandate requiring platforms—including YouTube and similar services—to allow users to skip ads within just 5 seconds of playback beginning.
This move signals a broader shift toward consumer protection in the digital advertising space. By mandating early ad-skip functionality, Vietnam is essentially forcing platforms to balance monetization with user experience. The 5-second window represents a critical threshold: ads must be compelling enough to retain v
This move signals a broader shift toward consumer protection in the digital advertising space. By mandating early ad-skip functionality, Vietnam is essentially forcing platforms to balance monetization with user experience. The 5-second window represents a critical threshold: ads must be compelling enough to retain v