TheCryptoIntern

most brands aim wide and end up forgettable.
the ones that grow focus narrow, build meaning, and earn advocacy.
social media works best when depth comes before scale.

reach is down and engagement is worse so you may as well take advantage…
this is the best time to post the stuff you’ve been holding back because it felt too controversial or not worth the reach.
if it flops, nothing changes but if it lands, you could take off and be much better off.

now is a great time to get the attention of the “bigger” accounts
engagement is waaay down on twitter and most people on crypto aren’t getting the usual numbers they get, including the bigger accounts.
that means your interactions have a larger chance of getting attention.
so whilst it can feel demotivating seeing the lower engagement, this could be a great time to build valuable connections for when things turn.

people still massively underestimate how much work a social media manager does.

your best marketing ideas rarely come from trying harder.
they usually appear when you step away and give your brain room to wander. that's why you need to be more 'bored' and spend time away from actual work.
boredom isn’t wasted time, it’s where your ideas come to you.

market down so bad everyone’s talking about coding on claude…

chasing reach is easy, building depth is harder.
real growth in marketing and social media happens when a niche feels seen, understood, and invested in what you’re saying.
that’s when sharing becomes natural.

reach gets you impressions, depth gets you true fans.
focus on a smaller audience, speak directly to their problems, and let them carry your message further than ads ever will.