Global smartphone shipments in 2025 are approximately 1.25 billion units (+2%).
Top 5 brands (Omdia/Counterpoint):
1. Apple (USA): 240.6 million units, 20%
2. Samsung (South Korea): approximately 237 million units, 19%
3. Xiaomi (China): approximately 162 million units, 13%
4. vivo (China): 105.3 million units
5. OPPO (China): 100.7 million units
The remaining 5 are mostly Chinese brands (Transsion, Realme, Huawei, Honor, etc.). Chinese manufacturers account for the largest share overall, making up over 40% of global shipments. The world is truly big!
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