In the era of streaming dominance, how do brick-and-mortar stores survive?
With the rise of online platforms, consumers can easily purchase products from home. However, large chain stores in the Philippines are tackling this challenge by creating "experiences" that encourage customers to visit in person, rather than just selling products.
The fusion of digital and real-world experiences is no longer an option but an inevitability. Especially among Generation Z and Millennials, there is a growing demand for services that not only involve buying products but also provide enjoyable, memorable experiences throughout the process.
Movie theaters also evolve: SCREENX demonstrates a 360-degree immersive experience
The film industry faces the same challenge.