On January 19, news broke that after investing approximately $1.25 billion to buy Bitcoin and holding over 687,000 coins, Strategy’s CEO Michael Saylor once again signaled the possibility of further Bitcoin accumulation, drawing significant market attention. Topics such as “Strategy increasing Bitcoin holdings” and “Corporate Bitcoin reserves” quickly gained popularity.
On Sunday, Michael Saylor posted a screenshot of StrategyTracker on the X platform, showing Bitcoin price trends and Strategy’s past purchase records, with the caption “A bigger orange.” In previous instances, Saylor has hinted at upcoming Bitcoin purchases through similar methods before officially disclosing transactions, leading the market to interpret this statement as a prelude to a new round of accumulation.
Looking back at this year’s operations, Strategy first invested about $115.97 million on January 4 to buy 1,283 BTC, and then on January 11, made another move, purchasing 13,627 BTC for approximately $1.25 billion. According to StrategyTracker data, since early 2026, the company has accumulated a total of 14,910 BTC, indicating that its Bitcoin strategy is still ongoing.
Currently, Strategy holds a total of 687,410 BTC, with an average purchase cost of approximately $75,353 per coin. With Bitcoin prices remaining above $90,000, this large position is still in profit on paper, further solidifying its status as one of the world’s largest corporate Bitcoin holders.
However, the market is not without concerns. Over the past year, Strategy’s stock price has significantly retreated from its peak. To support continuous Bitcoin purchases, the company has employed various financing tools, including convertible bonds, to leverage funds at a lower cash cost. This approach amplifies gains from Bitcoin appreciation but also makes the company more sensitive to market fluctuations.
In terms of price, influenced by tariff disputes between the US and Europe, risk assets are under short-term pressure. On Monday morning in Asia, Bitcoin was trading at around $92,600, down approximately 2.6% in 24 hours. Under macroeconomic uncertainty, whether Strategy will continue its aggressive Bitcoin buying plan remains a key point of observation in the crypto market.
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