Kalshi data featured on CNBC and CNN, media partnerships fully upgraded, further widening the gap with Polymarket

Kalshi is continuously expanding its leading position in the prediction market sector through strong media partnerships. Although competitor Polymarket has confirmed its imminent return to the US market, Kalshi’s recent moves have further consolidated its industry advantage.

Yesterday, CNBC announced that starting in 2026, it will fully integrate Kalshi’s real-time prediction data across its TV and online platforms. Major programs such as “Squawk Box” and “Fast Money” will present Kalshi’s event probability analysis, with the information also being displayed in the news ticker. In addition, Kalshi will have a dedicated market data page on the CNBC website. CNBC President KC Sullivan stated that prediction markets are changing the way investors and business leaders make decisions, and Kalshi’s data will significantly enhance the depth and explanatory power of financial reporting.

Just one day earlier, CNN also announced a partnership, officially designating Kalshi as the “official prediction market data provider.” CNN will reference its real-time probability data in TV programs, election coverage, and social media content, with Chief Data Analyst Harry Enten leading the integration. Endorsement from two major mainstream media outlets has rapidly expanded Kalshi’s brand influence.

Kalshi’s business growth is also robust. The company recently completed a $1 billion funding round, reaching a new valuation of $11 billion, and launched a tokenized version of prediction contracts on Solana, allowing event contracts to be traded directly in mainstream crypto wallets. In November, the platform’s trading volume reached $4.54 billion, with weekly trading exceeding $1 billion, setting a new record. Although there were allegations of market manipulation during this period, the founding team has publicly denied them.

Meanwhile, Polymarket is accelerating its deployment, planning to officially launch its new app for US users upon receiving CFTC approval. The platform’s November trading volume reached $3.76 billion, marking strong growth for two consecutive months. Institutions are also stepping in, with Galaxy Digital in talks with both platforms to provide liquidity services. Recently, Polymarket partnered with PrizePicks to expand into fantasy sports predictions and plans to issue tokens compliant with US regulations.

As media collaborations and capital activity continue to intensify, competition in the prediction market sector is rapidly reshaping the landscape. Kalshi’s leading advantage is expanding, but Polymarket’s return could trigger a new round of market competition.