Speaking of ban, first of all, the incident must be mentioned. The vice president of Sotheby's issued a coin on pump, posted the contract on Twitter, and deleted the contract shortly afterwards. Later it was confirmed that it was not a stolen account, but his personal behavior. Whether it is a corporate behavior or a personal behavior, the launch coin of Sotheby's vice president cannot bypass the company. Sotheby's auction house is ranked 180th among the top 500 world brands. According to the latest news, Sotheby's auction house has received a $1 billion investment from Abu Dhabi's sovereign fund ADQ. Based on a 1:10 PE ratio, Sotheby's valuation is estimated at $10 billion. This investment will be used to strengthen its financial strength and promote its position in the global art market. The issuance of ban is an on-chain hype of art auction, which can also be regarded as a tokenization of fragmented NFTs of physical art, an exploration of on-chain auction of art, and an exploration of real assets on-chain under the background of the concept year of rwa. The on-chain of art from virtual to real is more acceptable than the on-chain of real estate. Whatever the exploration or experiment, it's a major part of the crypto world.

Auction is actually a specific speculative behavior, the ban on issuance is actually a preheating of the banana artwork, but also an exploration. Perhaps due to the influence of Sotheby's world brand, the company's behavior may be inconvenient, so this experiment has become the personal behavior of the vice president of Sotheby's.
The estimated value of Italian artist Cattelan's banana artwork is around $1.5 million, but after this hype, I expect the final auction price to be much higher than its valuation. Art is priceless, and art knows no boundaries. On November 20th, bidders from around the world will gather in New York for the auction. Take the sky-high prices of artworks sold at Sotheby's, such as Monet's 'Haystacks' sold for $108 million in the spring auction of 23 years, Picasso's 'Rose in a Bowl' sold for $104 million, 'Woman with a Watch' sold for $139 million, and Van Gogh's 'Sunflowers' sold for $86.8 million in 2006, which would be around $860 million today. Zhang Daqian's 'K's Landscape After Wang Ximeng' sold for HKD 370 million. From any perspective, the final auction price of Cattelan's banana will not be low. And through the realization and fermentation of the auction, this exploration and commercial experiment of banana artwork will definitely enter the field of powerful institutions. After the auction, the tokenized banana will appear in the form of a dao, just like the previous auction of the American Constitution (Token people Market Cap $400 million) by Sotheby's, shining in the long history of the crypto world.