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I just found out that Immutable has introduced a very interesting tool for the blockchain gaming sector. Called Immutable Audience, this solution uses artificial intelligence to help studios grow much faster.
What stands out the most is the potential of this tool: it promises to increase user acquisition, engagement, and retention by up to 10 times. Basically, it automates all those manual marketing tasks that consume the teams' time.
The technology behind it is built on Immutable's zkEVM, which has already been gaining traction in the market. The tool was born from MetaEra's experience and offers a very practical approach to solving a real problem developers face.
Most importantly, this comes at a time when blockchain games are still seeking scale. A solution that automates marketing and amplifies growth could be exactly what many projects have been waiting for. Immutable continues to strongly invest in tools that make life easier for creators.