Wall Street is going crazy! Morgan Stanley is launching its own Bitcoin ETF, is this a direct challenge to BlackRock's dominance?

$ETH
Family, big news! The old financial aristocrat Morgan Stanley in traditional finance finally stopped pretending and directly announced the launch of a Bitcoin ETF (ticker MSBT), making it the first major Wall Street firm to do so.
The first-day data is impressive, they started strong right out of the gate.
How did the first day go? They traded 1.6 million shares, with a net inflow of about $16k. Although it's still a little brother compared to BlackRock's IBIT with over $16k in assets, the key point is the fee rate—0.14%, directly hitting the market floor price, even cheaper than BlackRock. This isn't just entering the market; it's clearly a table-flip.
The real game-changer: 16k financial advisors.
But you think Morgan Stanley is just relying on low fees? That's a small-minded view. They have 16k financial advisors managing $6.2 trillion in client assets. If these advisors casually suggest to elderly clients, "Buy some Bitcoin to hedge against inflation," whose funds can resist that? An analyst did the math: even if only 2% of clients follow through, the potential demand is $160 billion—enough to buy the entire Bitcoin ETF market.
Prediction: Will BlackRock panic?
In the short term, BlackRock’s liquidity moat still holds, but Morgan Stanley’s move is a dimensionality reduction attack—using banking trust and channel advantages to aggressively steal clients. The industry is getting more competitive, and the show is just beginning.
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Do you think Morgan Stanley can overthrow BlackRock? Share your thoughts in the comments! As always, do your own research—don’t just listen to my rambling!