Liu Qiangdong announces a 5 billion investment into the yacht industry to build high-quality yachts in the 100,000 yuan range

TechNews, February 24 — According to media reports, JD.com founder Liu Qiangdong announced the establishment of an independent yacht brand, “Sea Expandary,” officially entering the yacht industry.

Liu Qiangdong stated that he will personally invest 5 billion RMB to have the confidence to compete alongside top European and American yacht manufacturers. “This is entirely a personal investment. The project will have a dedicated CEO responsible for management, while I will still focus most of my energy on JD.com,” he added.

Regarding the positioning of Sea Expandary, Liu Qiangdong demonstrated a disruptive ambition. He proposed to “redefine the entire yacht industry,” creating 100% green and environmentally friendly new energy yachts, and hopes to produce good yachts priced at only 100,000 RMB with ample space. “Let yachts enter thousands of households like cars, so that ordinary citizens can afford to use yachts.”

If this vision can be realized, it will undoubtedly break the long-standing stereotype of yachts as luxury goods and usher in a new era of mass-market yacht consumption.

In terms of layout, Sea Expandary has signed strategic cooperation agreements with governments in Shenzhen, Zhuhai, and other areas. According to plans, Zhuhai will invest in building a yacht manufacturing base, while Shenzhen will establish the China headquarters for the yacht industry and participate in the construction and operation of multiple docks and supporting facilities.

Additionally, the Greater Bay Area will also establish a series of supporting institutions such as R&D innovation centers, yacht operation service centers, and bonded maintenance centers, forming a complete yacht industry ecosystem.