Harley-Davidson reveals new 'multi-year' partnership and confirms exciting America 250 plans

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Harley-Davidson has announced a new multi-year partnership with Milwaukee World Festival, Inc., the producer of Summerfest, solidifying their 35-year collaboration. The partnership aims to enhance the festival experience for music fans and Harley riders and will feature Harley-Davidson sponsoring Summerfest 2026’s closing fireworks display to celebrate America’s 250th anniversary. Harley-Davidson CEO Artie Starrs expressed excitement about celebrating this milestone in their hometown of Milwaukee, with special perks for Harley Owner’s Group members and dedicated event spaces at Summerfest.

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