Harley-Davidson has announced a new multi-year partnership with Milwaukee World Festival, Inc., the producer of Summerfest, solidifying their 35-year collaboration. The partnership aims to enhance the festival experience for music fans and Harley riders and will feature Harley-Davidson sponsoring Summerfest 2026’s closing fireworks display to celebrate America’s 250th anniversary. Harley-Davidson CEO Artie Starrs expressed excitement about celebrating this milestone in their hometown of Milwaukee, with special perks for Harley Owner’s Group members and dedicated event spaces at Summerfest.
This page may contain third-party content, which is provided for information purposes only (not representations/warranties) and should not be considered as an endorsement of its views by Gate, nor as financial or professional advice. See Disclaimer for details.
Harley-Davidson reveals new 'multi-year' partnership and confirms exciting America 250 plans
Harley-Davidson has announced a new multi-year partnership with Milwaukee World Festival, Inc., the producer of Summerfest, solidifying their 35-year collaboration. The partnership aims to enhance the festival experience for music fans and Harley riders and will feature Harley-Davidson sponsoring Summerfest 2026’s closing fireworks display to celebrate America’s 250th anniversary. Harley-Davidson CEO Artie Starrs expressed excitement about celebrating this milestone in their hometown of Milwaukee, with special perks for Harley Owner’s Group members and dedicated event spaces at Summerfest.