JD.com Waimai's "Double Hundred Plan" upgrades with three major initiatives, helping nearly 400 restaurant brands achieve over one million orders

In July 2025, JD Waimai’s “Double Hundred Plan” was officially launched,

Announcing an investment of over 10 billion yuan in real funds,

To support more quality restaurant merchants in surpassing one million in sales.

Six months have passed,

And here is an update on the progress of the “Double Hundred Plan”:

As of now, nearly 400 restaurant brands

Have exceeded one million orders on JD Waimai,

The number of “Million Orders Club” merchants

Has increased by over 100% compared to six months ago.

Five brands—Mixue Bingcheng, Luckin Coffee, Tustin, Cudy Coffee, and Wallace—have entered the “Hundred Million Orders Club,”

Among them, Mixue Bingcheng and Luckin Coffee

Have surpassed 200 million orders.

Nearly 30 restaurant brands, including Sh Shang Auntie, Zhang Liang Spicy Hotpot, Yuan Ji Cloud Dumplings, Mr. Rice, and Zhengxin Chicken, have each exceeded ten million orders.

In addition to chain brands,

There is also a group of hidden gems

That, under platform support, are shining brightly,

Achieving over 100,000 orders per store.

In 2026, JD Waimai announced:

The “Double Hundred Plan” will be upgraded,

Through three major enhancement measures,

Helping more quality merchants succeed in business!

Upgrade Measure One

Traffic Support Enhancement

Launching the “Store Growth Points” system,

Providing clear growth pathways for store operations,

Offering more traffic support to quality merchants.

The higher the score, the more traffic they receive!

Upgrade Measure Two

Popular Product Operation Enhancement

JD Waimai’s innovative “Popular Product Full Purchase” model

Will be further promoted this year.

Joint product selection by both parties,

Platform-managed marketing, operations, and fulfillment,

Merchants only need to handle supply and production.

In 2026, the platform plans to

Create 1,000 flagship full-purchase big products,

Helping merchants achieve double growth in order volume and profits!

Upgrade Measure Three

Marketing Strategy Enhancement

The platform will launch the 2026 marketing calendar,

Designing more precise activity strategies for merchants.

Merchants can participate easily with just one click,

No need for time-consuming planning!

Additionally, JD Waimai will also

Upgrade services in delivery, after-sales, and other merchant support measures,

Stay tuned!

With the support of the “Double Hundred Plan,”

Various merchants have found their growth secrets.

Recently, JD Waimai selected and awarded

The 2025 Top Ten Awards,

Including the Billion Orders Club Benchmark Award,

Ten Thousand Orders Hidden Gem Store Benchmark Award,

Annual Top Brand Power Award, and more,

Nearly 400 merchants received awards.

Let’s take a look at the stories of some award winners!

Luckin Coffee

First Benchmark for Popular Product Full Purchase Cooperation

Sold 14 million cups in two weeks

On the eve of the 2025 National Day, Luckin Coffee partnered with JD Waimai for its first full purchase model, selecting several coffee and tea drink combo sets, focusing marketing resources on the “Double Cup 9.9 Good Things Come in Pairs” campaign, and using multi-cup combos for consolidated delivery to reduce costs. In just two weeks, the full purchase best-sellers sold over 14 million cups, with peak daily sales exceeding 1.5 million cups, and new customer growth surpassing 150%.

Da Yali Roast Duck Shop

Great food, excellent service

75% returning customers

Their shared pursuit of quality laid the foundation for long-term cooperation. Thanks to the platform’s low commission policy and traffic support, Da Yali could invest more resources into menu optimization and service upgrades. Meanwhile, the platform’s high-value user traffic effectively expanded their premium customer base. To precisely meet JD Waimai users’ needs, Da Yali launched customized menus, exclusive sets, and new product promotions, successfully increasing the proportion of loyal customers to 75% and achieving stable repurchase rates.

Chao Xiang Lai Spicy Pickled Pepper Noodles

A hidden gem with 100% positive reviews

How was it made?

Chao Xiang Lai is one of the first merchants in Yuzhou, Henan, to join JD Waimai. With JD’s support, this small shop with little prior experience in delivery operations quickly got up to speed. Relying on platform support, high-quality food and service, the store’s monthly revenue soared from a few thousand yuan to tens of thousands. They built a reputation for their signature noodles, with a repurchase rate over 70% and 100% positive reviews, becoming JD Waimai’s 2025 “Annual Reputation Model” merchant.