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Spring Festival travel market welcomes structural changes; AI involvement becomes a new highlight
During the Spring Festival holiday, the tourism market delivered a significant performance. Based on data from multiple online travel platforms, reporters observed that core indicators such as domestic travel bookings and hotel room nights reached new highs. At the same time, this year’s Spring Festival tourism market exhibited many structural changes: in family travel, “multi-generational travel” and “reverse New Year celebrations” coexisted; county-level tourism was no longer solely driven by scenic spots, as returning hometown visitors became a new consumption force; AI technology shifted from a “tool” to a “butler” role, reshaping tourists’ decision-making processes. (China Securities Journal)