Here’s What The NBC Deal Means For Sportradar Group AG (SRAD) Stock

Here’s What The NBC Deal Means For Sportradar Group AG (SRAD) Stock

Jabran Kundi

Mon, February 23, 2026 at 3:47 AM GMT+9 2 min read

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SRAD

+1.72%

Sportradar Group AG (NASDAQ:SRAD) is one of the 11 best 52-week low technology stocks to buy now. On February 9, Sportradar Group AG (NASDAQ:SRAD) announced that it had entered into a multi-year agreement with NBC. The deal involves the provision of data as well as broadcast technology to the broadcasting company for the NBA seasons 2025-26 and 2026-27.

Here’s What The NBC Deal Means For Sportradar Group AG (SRAD) Stock

The technology in question is the GameFrame technology, which uses AI and live player-tracking data to display on-screen graphics during live games. As a result, commentators can give real-time insights into things like player positioning or explain certain plays during the game.

This agreement is a multi-year one involving all NBC Sports regional networks throughout the United States. Brian Josephs, VP of the Americas region at Sportradar, had this to say on the occasion:

“This agreement builds upon our long-standing relationship with NBC and reflects how we continue to expand the ways we support their live sports coverage”

The development is likely to draw analyst attention, with many already bullish on the company’s prospects. According to CNN’s analyst ratings compilation, the stock currently has a median upside of 83.63%.

Sportradar Group AG (NASDAQ:SRAD) provides sports technology solutions to media companies, broadcasters, and betting companies, among others. It has agreements with multiple major sporting bodies across the world, including UEFA, NBA, and NHL.

While we acknowledge the potential of SRAD as an investment, we believe certain AI stocks offer greater upside potential and carry less downside risk. If you’re looking for an extremely undervalued AI stock that also stands to benefit significantly from Trump-era tariffs and the onshoring trend, see our free report on the best short-term AI stock.

READ NEXT:  Cathie Wood’s Stock Portfolio: Top 10 Stocks to Buy and 30 Most Fantastic Stocks Every Investor Should Pay Attention To.

Disclosure: None. This article is originally published at Insider Monkey.

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