Sources say that Ideal will implement a store partner program after the Spring Festival, granting store managers greater decision-making authority.

2026-02-23 00:48:20

IT Home, February 5th news, according to LatePost Auto today, Li Auto will implement the “Store Partner” program after the Spring Festival in 2026 to improve store operation efficiency and market response speed.

The report, citing informed sources, states that Li Auto will grant store managers greater decision-making authority and optimize the store assessment mechanism: shifting from a single sales volume evaluation to a comprehensive evaluation system that includes sales, profit, and customer satisfaction.

The report also mentions that Li Auto will launch a series of facelifted or new generation models intensively this year. During the critical period of new vehicle launches, the combat effectiveness of direct-operated stores will directly impact their sales performance.

IT Home notes that Li Auto’s financial report shows that as of December 31, 2025, Li Auto has 548 retail centers nationwide, covering 159 cities. In 2025, Li Auto delivered 406,000 vehicles, falling short of the annual sales target.

Last month, there were rumors of Li Auto closing stores and laying off staff. Li Auto responded that recent online rumors about mass store closures and layoffs are false. The company will close a small number of underperforming retail stores this year, but there will be no mass closures.

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