A smart move for beauty-from-within: Make Time Wellness expands to Ulta Beauty

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Make Time Wellness has expanded its brain health product line to Ulta Beauty’s website, signaling a growing trend where beauty retailers are broadening their wellness offerings beyond traditional topical solutions. The brand emphasizes a “brain first” approach to beauty-from-within, focusing on cognitive support before addressing physical and aesthetic outcomes. This move highlights increasing retailer expectations for scientifically-backed, multi-benefit formulations in the beauty-from-within category.

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