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Choice Hotels targets the sub-Saharan and southern Africa regions : Friday, 20th February 2026
Choice Hotels International has announced a significant expansion into sub-Saharan and southern Africa, targeting 100 hotels by 2035. This initiative begins with the opening of three hotels in Kenya, transforming existing properties into Clarion Hotel and Ascend Collection brands. The company aims to leverage its franchise model to support local entrepreneurs and capitalize on the growing business and leisure travel markets in Africa.