The land market is expected to enter a period of increased activity

At the start of 2026, the land market operated steadily and orderly. As first-tier and key second-tier cities gradually announced their initial land supply lists, high-quality plots will be concentrated on the market after the holiday, and the land market is expected to usher in a new period of activity. From the transaction performance, Beijing, Shanghai, and other core cities completed their first land auctions of the year ahead of schedule, maintaining a steady overall pace. Shanghai held two land auctions in succession, offering a total of five plots; Beijing completed its first auction of the year, with three residential plots successfully sold. Nationwide, the land market mainly sees rational transactions, with corporate investments becoming more targeted. “Recently, many of the land parcels sold are from the final batches of the previous year, and the market shows more transitional characteristics between the past and the future. With the release of a new round of land supply plans, high-quality resources are accelerating into the market, and corporate deployment windows are opening,” said Yan Yuejin, Deputy Director of the Shanghai E-House Research Institute. (People’s Financial News)