The 2026 Spring Festival box office exceeds 5 billion yuan, benefiting these listed companies

As of 6 p.m. on the 22nd, according to Maoyan Professional Data, the total box office (including pre-sales) for the 2026 Spring Festival release period has exceeded 5 billion yuan. “Flying Past Life 3,” “The Dagger: Winds Rise in the Desert,” and “Silent Alarm” rank the top three.

Additionally, data from online platforms show that the cumulative box office of China’s film market in 2026 has surpassed $970 million, exceeding North American box office results, currently ranking as the world’s top single-market box office.

With the popularity of “Flying Past Life 3,” actor Shen Teng’s starring films have accumulated over 39.3 billion yuan in box office revenue, topping the leading actor box office chart. Wu Jing and Liu Haoran follow closely. Currently, the predicted box office for “Flying Past Life 3” is 4.275 billion yuan. Shen Teng is expected to become the first actor whose starring film surpasses 40 billion yuan in box office revenue.

Market Penetration

According to Securities Times, as the “longest Spring Festival release period in history,” the nine-day holiday provides ample opportunity for box office release. From the perspective of individual film box office performance, the market shows a pattern of “one dominant film with multiple strong contenders,” with significant contributions from top films, deep involvement of listed companies in the industry chain, and multi-film strategies by leading film companies becoming the norm.

CICC’s research report predicts that the total box office during this year’s Spring Festival period may range between 6.5 billion and 8.5 billion yuan, with the performance of top films having a significant impact on the final box office outcome.

Maoyan Professional Data shows that the average ticket price for films during this year’s Spring Festival is 48.5 yuan, down from 50.8 yuan during last year’s Spring Festival, hitting a five-year low. This reduction has lowered the barrier to entry for viewers and stimulated consumer demand.

The decline in ticket prices has especially activated the lower-tier markets. Film data analyst Chen Jin stated that so far, third- and fourth-tier cities contributed 53.72% of the total box office during this year’s Spring Festival, a significant increase compared to last year, and the highest contribution rate in history. Additionally, according to Lighthouse Professional Edition’s “2026 Spring Festival Mid-to-Late Market Observation,” in the first four days after “Flying Past Life 3” was released, the box office share in fourth-tier cities was 29.18%, 30.58%, 31.87%, and 32.16%, respectively, indicating ongoing market penetration.

Who Are the Biggest Winners

The competition during the Spring Festival period is essentially a contest of film capital. In 2026, multiple films involved listed film companies, including Enlight Media, China Film, Hengdian Film, Happy Blue Ocean, Bona Film Group, Jinyi Media, Shanghai Film, Wanda Film, and Perfect World.