Banks' Creative "Customer Grab" Financial Management "Spring Festival" Campaign Kicks Off with a Bang

As the Year of the Horse Spring Festival approaches, the banking wealth management market is entering an important period of annual marketing. An all-out “customer competition” without gunfire has already begun. From online app red envelope rain and year-end bonus exclusive wealth management products to offline branches decorated with lights and themed events, various marketing activities are emerging one after another, mainly targeting residents’ year-end bonuses and family New Year’s money, launching a series of short-term, highly liquid products. This lively marketing campaign is not only aimed at attracting customers but also reflects the current banking industry’s operational pressure under the environment of declining interest rates and scarce high-quality assets. However, industry insiders remind that for ordinary investors, when facing various holiday “special supply products,” it is important to stay rational, pay attention to the actual risks and liquidity arrangements of the products, especially to details such as the interest start date and redemption arrival rules, to avoid affecting post-holiday funds due to pursuit of short-term gains. (Shanghai Securities News)