Is the $50,000 Red Envelope a reward or a filter?

Many people see the "$50,000 Red Envelope" and their first reaction is: Opportunity has arrived.
But upon closer inspection, this is actually a content ability filter. The platform uses an incentive mechanism to screen out users who are truly willing to think and willing to output value.
In the era of traffic, quality content is assets. A deep post can bring attention, followers, and sustained influence.
Instead of blindly posting, it's better to post precisely:
1️⃣ Choose popular but controversial topics
2️⃣ State a clear position
3️⃣ Support with data or logic
4️⃣ Guide comments and interactions
Posts like these are more likely to gain exposure.
The $50,000 Red Envelope is certainly attractive, but in the long run, personal account influence is a greater "compound asset."
So this event, rather than just grabbing red envelopes, is more like a window of opportunity to build your personal brand.
How do you plan to participate? Create tutorial-style, opinion-based, or market analysis content?