Most family offices are currently moving away from cryptocurrency investments

SerumSquirrel · 2026-02-13T10:02:02+00:00

JPMorgan's latest report reveals a paradox where most family offices remain cautious about investing in cryptocurrencies amid rising geopolitical tensions. While 89% avoid crypto and 72% distrust gold, 17% are considering digital economies, especially in the AI sector, indicating a gradual shift in investment strategies.

SerumSquirrel

2026-02-13 10:02:02

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The latest analytical report from JPMorgan reveals an intriguing paradox in the behavior of major investors: amid increasing geopolitical tensions, most global family offices continue to avoid investments in cryptocurrencies and other alternative assets. Data shows that a conservative stance remains the dominant strategy for wealth management.

Conservative Approach of Family Offices Toward Digital Assets

According to a study conducted by JPMorgan in collaboration with NS3.AI, 89% of family offices do not include cryptocurrencies in their investment portfolios. At the same time, the majority (72%) also fear traditional hedges such as gold, indicating a general trend of overestimating classic protective instruments.

The main obstacles to adopting digital assets remain unchanged: sharp volatility in cryptocurrency markets and unpredictable correlations with traditional financial instruments create challenges for conservative investors. Family offices managing significant wealth traditionally prioritize stability over speculative opportunities.

Artificial Intelligence Attracts a New Wave of Investors

However, the report revealed an interesting nuance: 17% of family offices are already considering the digital economy as a strategic opportunity for medium- and long-term development. The sector of artificial intelligence garners the most interest among them, demonstrating a gradual shift in perception toward technological investments.

Thus, most family offices remain conservative regarding cryptocurrencies, but a smaller portion already perceives the potential of digital transformation, especially in the field of artificial intelligence. This pattern reflects the evolution of investment thinking among global capital.

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