Yi He Assumes Co-CEO Position at Binance and Strengthens Strategic Leadership

Yi He, co-founder and key figure in Binance’s journey, has been announced as co-CEO of the cryptocurrency exchange during Binance Blockchain Week 2025. The promotion reflects recognition of her strategic contribution to the platform’s growth, consolidating a leadership that has remained discreet but influential over the years.

Architect of Binance’s Strategic Vision

Born in 1988 in China, Yi He has been the driving force behind critical corporate decisions at Binance since its founding with Changpeng Zhao (known as CZ). While CZ often took the spotlight publicly, Yi He chose to work behind the scenes, focusing on strategic planning, brand development, and global business expansion.

As former head of marketing, Yi He built a reputation as an innovator focused on user needs. Her customer-centric approach became essential in shaping the corporate culture, long-term vision, and strategic foundation that allowed Binance to establish itself as the world’s largest cryptocurrency exchange. Richard Teng, CEO of Binance, highlighted that “Yi He’s innovative and user-focused approach has been fundamental in shaping the company’s rising vision, culture, and business strategy.”

Complementary Leadership in the Regulatory Context

Yi He’s appointment as co-CEO comes at a significant time for the industry. Richard Teng, a former regulator with extensive experience in regulated financial markets, has led Binance through rigorous regulatory actions in the US and the leadership transition following CZ’s departure. The shared role between Yi He and Teng represents a balanced strategy: while Teng brings regulatory stability and compliance, Yi He continues to drive innovation and growth based on community engagement.

“This appointment is a natural progression,” Teng stated. “Yi has been an integral part of the executive team since Binance’s launch and will continue to lead the organization strength by strength.”

Web3 and Financial Freedom as Central Focus

In their statements, both leaders reiterated their shared commitment to building reliable and regulated Web3 infrastructure. Yi He emphasized her honor in working alongside Teng, stating that “together, we bring diverse perspectives and are confident in leading the industry’s future during this pivotal moment as we responsibly expand our global presence.”

The co-leadership of Yi He and Teng reflects Binance’s priority to reach one billion users, maintaining focus on financial freedom and participation in a more open and fair financial system. Yi He remains central to this mission, her legacy of discreet innovation and strategic influence now officially recognized in a prominent executive position.