Gate Community Growth Value Lottery Issue 16: An Evolution from “Draw” to “Co-creation”

The 16th edition of the Gate Community Growth Value Lottery already indicates one thing: this is not a short-term marketing stunt, but a community incentive mechanism that has been repeatedly tested and continuously operated. Compared to one-time airdrops or flash promotions, the growth value lottery is more like a long-term main thread that accompanies users’ growth.

From a mechanism design perspective, growth value is not a “cash-spending reward,” but encourages users to gradually contribute to the community through posting, interaction, participating in topics, and other activities. Issue 16 continues this logic, making rewards more focused on “activity × sustainability,” rather than a one-off deal. This design naturally filters out users who are not willing to stay.

More importantly, the lottery is not the sole purpose. Many participants develop content habits during the process: from initial observation, to trying to express opinions, to forming a personal style. This user journey is essentially a self-incubation of the community content ecosystem. Rewards are just a catalyst, not the endpoint.

In Issue 16, a noticeable change can be felt: the quality of community content has become more stable. The proportion of market analysis, product experience, and activity interpretation has significantly increased, while low-effort posts have been diluted. This indicates that the growth value mechanism is actively shaping the community culture.

In the long run, the true value of such activities is not how many rewards are given out, but how many “long-term creators” are cultivated. This is the underlying logic behind the continuous growth of the Gate community. #社区成长值抽奖十六期