Recently, I noticed an interesting phenomenon. Dusk is running creator activities, inviting everyone to complete tasks to earn token rewards, which seems like a standard ecosystem incentive. But what’s truly worth paying attention to is actually hidden in the project philosophy behind it.

How do most Web3 projects stand out? Meme spreading, influencer shoutouts, community hype, short-term popularity, and sometimes disappearing after a market wave. Dusk, on the other hand, has taken a completely opposite approach. It’s not about creating a viral story, but about building institutional-grade blockchain infrastructure.

Compliance, auditability, privacy protection — but here, privacy isn’t about resisting regulation, it’s about “invisible during normal times, accessible when needed.” Honestly, this kind of design is a bit boring, but it’s exactly what institutions are truly willing to use.

If it really takes off, it could be quite formidable. Because the pursuit isn’t volume and hype, but actual transaction volume. When financial assets, institutional trading, and settlement start flowing on-chain, there will be a real demand for “stability and sustainability.”

From another perspective: Dusk isn’t chasing hype, but paving the way to the real market.