Steak 'n Shake, the iconic American diner chain, is making a bold move into the crypto space by establishing a significant Bitcoin position. The company is adding $10 million in direct Bitcoin exposure while simultaneously building out its own strategic BTC reserve. This move signals growing institutional appetite for Bitcoin as a store of value and diversification asset. The strategic reserve approach mirrors similar initiatives from forward-thinking companies seeking to hedge inflation and capture upside in digital assets. Such corporate adoption of Bitcoin continues to reshape market dynamics and institutional confidence in cryptocurrency infrastructure.