A Nordic financial services firm is rolling out crypto-backed lending—one of the first in its market. The key innovation here: borrowers can access USDC liquidity without liquidating their Bitcoin holdings. This shift matters because it transforms BTC from a pure store of value into an active treasury asset capable of generating yield. The CEO frames this as evidence of market maturation in the region, where infrastructure and regulation are finally catching up to demand. It's a practical example of how Bitcoin infrastructure is evolving beyond speculation into genuine financial tooling.