Visa Announces Solution to Support Stablecoins for Global Financial Institutions

As stablecoins increasingly attract the attention of financial institutions, leading payment company Visa has announced a comprehensive consulting program for banks, fintech companies, and other financial organizations. This initiative aims to assist partners in building infrastructure and strategies for stablecoin adoption.

Growing Market Demand for Stablecoin Solutions

In recent months, Visa has actively expanded its portfolio of digital asset-related products. The company has launched a pilot program allowing conversions between fiat currency and stablecoins, as well as enabling payments from traditional fiat accounts to individual stablecoin wallets.

This move reflects a broader industry trend—businesses and technology platforms like YouTube have begun integrating stablecoins into their payment processes. This demonstrates the enormous potential of stablecoins to optimize transaction costs and accelerate global payments.

Visa’s Stablecoin Support Program and First Clients

Visa’s new stablecoin consulting program is designed to provide comprehensive guidance, including technology, operations, deployment, and real-world use cases. Currently, dozens of clients are participating, including major names in the financial sector.

Navy Federal Credit Union, one of the largest financial organizations in the US with 15 million members, is exploring how stablecoins can help enhance payment efficiency and reduce operational costs. VyStar Credit Union and financial company Pathward are also among Visa’s first partners.

Carl Rutstein, Global Director of Visa Consulting and Analytics, emphasized that Visa’s main goal in the stablecoin space is to support client growth. He stated that the consulting team will continue assisting organizations in evaluating and deploying stablecoins to meet their specific needs.

Expanding Stablecoin Payments Globally

To promote wider adoption of stablecoins, Visa has established strategic partnerships with crypto fintech company Aquanow. The agreement signed in November aims to expand stablecoin payment capabilities across key regions—including Central and Eastern Europe, the Middle East, and Africa.

Through this collaboration, Visa’s global payment network will be integrated with Aquanow’s digital asset infrastructure. This will enable users to conduct transactions using stablecoins like USDC more quickly and cost-effectively. The initiative aims to significantly reduce transaction costs and improve payment processing speeds for financial organizations.

Future Growth Prospects

Visa expects demand for its stablecoin consulting program to grow substantially in the coming years. The company plans to expand its client list from dozens to hundreds of organizations. The primary application areas include cross-border payments and business-to-business transactions, which are considered the most promising sectors for stablecoin adoption.