2025 Token Sales Performance Recap: Which Projects Delivered the Highest ROI Peaks?

2025 has proven to be an exceptional year for crypto token launches, with several projects achieving extraordinary returns during their early trading phases. According to market data compiled by Phoenix Group, a select group of tokens has captured investors’ attention through remarkable ATH (all-time high) ROI performance. The standout performers include MYX Finance ($MYX), aPriori ($APR), SOON ($SOON), Velvet ($VELVET), RICE AI ($RICE), MyShell ($SHELL), Plasma ($XPL), and Sonic SVM ($SONIC). These projects collectively reflect the volatile yet opportunity-rich landscape of emerging crypto assets in 2025.

MYX Finance Dominates with Extraordinary 2102x Peak ROI

At the forefront of 2025’s token sales rankings sits MYX Finance ($MYX), which delivered performance metrics that stand head and shoulders above most competitors. The project concluded its token sale on May 6th at a price point of $3.34. What truly distinguishes $MYX is its exceptional ATH ROI of 2102x, though its current ROI has settled at 374.58x—a figure that still represents life-changing returns for early participants.

Updated market data now shows $MYX trading at $5.14, with an ATH of $19.90, indicating substantial pullback from peak valuations yet still maintaining robust gains for most initial investors.

aPriori Emerges as Second-Highest ATH Performer

Following closely behind is aPriori ($APR), which took a different trajectory in terms of peak-to-current performance ratios. The token sale wrapped up on October 23rd, with aPriori demonstrating a solid ATH ROI of 146.39x, though its present ROI stands at 24.39x. This significant gap between peak and current returns highlights the volatility characteristic of new token launches and suggests a period of consolidation or profit-taking among early investors.

SOON Claims Third Position with 97.53x Peak Gains

SOON ($SOON) rounds out the top three performers based on ATH ROI, reaching 97.53x at its peak following a May 22nd token sale conclusion. The project’s current ROI of 7.18x demonstrates a more pronounced correction from its all-time high. Recent data indicates SOON’s ATH reached $5.54, providing context for its impressive early performance trajectory.

Mid-Tier Performers: Velvet, RICE AI, and MyShell

Velvet ($VELVET) secured the fourth position with an ATH ROI of 62.79x and a current ROI of 34.61x following its July 10th token sale. With an updated ATH of $0.32, Velvet shows better relative stability compared to the top three performers.

RICE AI ($RICE) delivered 35.24x ATH ROI from its August 18th token sale, though its current ROI has compressed to just 0.62x—a striking difference that underscores the extreme volatility possible in newly launched tokens.

MyShell ($SHELL) holds sixth place on the leaderboard, with an ATH ROI of 34.51x since its February 13th token sale. Current ROI stands at 2.24x. Updated market data shows SHELL’s ATH at $0.70, providing a clearer picture of its price trajectory.

Lower-Ranked But Still Notable Gainers

Plasma ($XPL) achieved 33.78x ATH ROI with a current ROI of 2.74x, while maintaining an ATH of $1.69 according to the latest data. This positions XPL as a solid performer within the broader context of 2025 token launches.

Rounding out the top eight, Sonic SVM ($SONIC) registered a 28.31x ATH ROI with a current ROI of 1.69x. Recent market data shows Sonic’s ATH at $1.23, reflecting the project’s market performance since launch.

What These Metrics Reveal About 2025’s Token Sale Landscape

The dramatic disparities between ATH ROI and current ROI across these eight projects illuminate several critical observations about the 2025 token sales environment. First, massive early peaks followed by significant corrections appear to be a defining pattern, suggesting initial hype-driven rallies followed by normalizing valuations. Second, the range of peak returns—from Sonic’s 28.31x to MYX’s extraordinary 2102x—demonstrates the extreme diversity of outcomes within the new token sales space. Finally, projects like aPriori showcase more moderated peak-to-current ratios, potentially indicating more sustainable adoption trajectories or different investor composition at launch.

These projects collectively underscore the crypto market’s continued appetite for new token opportunities, even as individual performance outcomes vary dramatically. Whether these represent genuine adoption of novel technologies or speculative cycles remains a subject of ongoing market debate.