Practical Guide: Selecting the Best Investment Brokers in 2025

The Brazilian investment market is experiencing a period of rapid transformation. In 2025, according to B3 data, the country records 18 million new investors, a number that reflects profound changes in how Brazilians relate to their assets. This expansion is driven by three main factors: platforms with integrated financial education (70% of users access tutorials directly within the apps), costs up to 80% lower on digital brokerages compared to traditional ones, and simplified access to diversified products such as cryptocurrencies, international ETFs, and sustainable bonds.

But how to choose among so many investment brokerages available? The answer lies in aligning the functionalities offered with your investor profile and specific needs.

What to Look for in the Best Investment Brokerages

Before exploring options, it’s essential to understand the criteria that differentiate a good brokerage:

• Platform intuitiveness: Especially important for beginners, navigation should be clear both in the app and on the web.
• Product variety: From fractional shares to cryptocurrencies, the more options, the greater flexibility the investor has.
• Fee structure: Commissions, administrative fees, spreads, and withdrawal costs should be competitive.
• Security and support: Sophisticated protection features and active customer service are crucial differentiators.

The 8 Main Names in the Market in 2025

Nubank Investments: Leadership in Digital Experience

A reference in digital banks, Nubank significantly expanded its portfolio in 2025. Its integrated brokerage (formerly Easynvest, now Nu Invest) offers a complete ecosystem:

• Returns: CDB with 220% of the CDI
• Products: Fractional shares, Bitcoin, thematic ETFs (ESG, technology), and real estate funds
• Costs: No brokerage for orders up to R$1,000; free Pix withdrawals
• Technological edge: AI assistant that personalizes investment recommendations

XP Investimentos: Consolidated Domination

With 6.2 million clients, XP Investimentos maintains its market leader position through strategic partnerships and continuous innovation:

• Global reach: Access to 12 international exchanges and cryptocurrency staking operations
• Long-term investing: Private pension with a professional structure
• Cost structure: Brokerage from R$1.90 on Brazilian stocks; ETFs with zero management fee initially
• Innovation: Virtual reality platform for investment simulations

Toro Investments: Solid and Accessible

Operating since 2010 and integrated into the Santander group, Toro has gained its base by offering simplicity without compromising functionality:

• Platform: Available online and via browser, with an intuitive interface
• Specialized focus: Robust tools for day trading, including educational resources for beginners
• Pricing model: Completely free for basic operations, including stock brokerage

Rico Investments: Automation for Strategies

Part of the XP ecosystem, Rico stands out for offering intelligent automation:

• Robo-advisory: Portfolios recommended by sophisticated algorithms
• Optimized day trading: Fixed rate of R$0.99 per trade
• Products: Zero brokerage on ETFs and index funds
• Real-time alerts: Rico Radar system sends notifications via WhatsApp

Clear: Strategic Minimalism

Although integrated into the XP group, Clear operates independently with a focus on lean operations:

• Simplified model: Designed for those seeking minimal costs and straightforward processes
• Catalog: Fractional shares, binary options, and access to cryptocurrencies (via Mercado Bitcoin)
• Fee structure: Zero brokerage on all products; R$3.90 withdrawal fee
• Behavioral feature: Clear Zen blocks operations after consecutive losses, preventing impulsive decisions

BTG Pactual Digital: Purpose-Driven Investments

BTG Pactual’s digital arm centers around sustainable investments:

• Specialization: Focus on ESG and green finance, with certified renewable energy projects
• Innovative products: Green Treasury (IPCA + 6%), carbon-neutral real estate funds, and carbon credits
• Easy entry: Zero fee for initial investments up to R$5,000
• Education: Certification program in personal finance

Órama: Education as a Differentiator

Platform that integrates multiple aspects of the investor’s financial life:

• Educational resources: 150+ free courses and live mentoring sessions
• Product variety: Multi-market funds, LCI/LCA with daily liquidity, and real estate crowdfunding
• Transparency: Built-in income tax calculator
• Incentive program: Órama Start offers R$100 for first investments
• Fee model: No initial cost; 10% performance fee on gains

MiTrade: Global Reach for Crypto Assets

International brokerage combining accessibility with market coverage:

• Extensive catalog: 500+ assets, including Bitcoin, Ethereum, and commodity contracts
• Competitive costs: Spread from 0.03%; deposits via Pix without fees
• Practice environment: Mitrade simulator offers trading experience without real risk
• Positioning: Specialized in cryptocurrencies and emerging markets

Quick Comparison: Which to Choose?

The ideal decision depends on your profile:

• Pure beginners: Nubank or Órama (robust education + intuitive interface)
• Day traders: Toro or Rico (specialized tools and fixed fees)
• ESG investors: BTG Pactual Digital (aligned purpose)
• Minimal costs: Clear (zero brokerage on everything)
• Global markets: XP or MiTrade (broad access)

Final Reflection

The growth of 18 million new investors in 2025 is no coincidence—it reflects the democratization of access to the best investment brokerages and a drastic reduction in entry barriers. The multitude of options, paradoxically, simplifies the decision: there is a platform suited to every need.

The first step is not to choose the “perfect” brokerage, but the one that solves your specific problem at this moment. Many investors start with one and migrate as their needs evolve. The important thing is to start.