Sports Empire Goes On-Chain: Khabib's Fitness Revolution Takes Crypto Route

UFC icon Khabib Nurmagomedov is making waves in the crypto space by bringing his prestigious gym empire onto the blockchain. The tokenization initiative, powered by the Mavryk blockchain, marks a significant shift in how sports and fitness assets enter the digital economy.

In a major development, the franchise operations are being structured through MultiBank Group’s RWA (Real World Assets) platform, accessible via MultiBank.io. This partnership enables investors to acquire fractional ownership tokens in Khabib Gyms, effectively turning a previously inaccessible investment opportunity into a liquid, tradeable asset.

How the Model Works

The token-based system democratizes investment access in ways traditional finance hasn’t permitted. Token holders automatically receive proportional distributions from the gym franchise’s annual revenue streams. Rather than requiring substantial capital upfront to own a stake in a sports facility, participants can now purchase as little or as much exposure as desired through digital tokens.

Why Mavryk and RWA Matter

The choice of Mavryk blockchain reflects growing institutional adoption of asset tokenization protocols. By leveraging RWA infrastructure, the project sidesteps many regulatory uncertainties that plague other blockchain ventures, while maintaining the transparency and immutability benefits of distributed ledger technology.

This approach bridges the gap between traditional illiquid investments and modern cryptocurrency adoption. Sports franchises, gyms, and similar physical assets have historically been out of reach for retail investors—not anymore.

The Bigger Picture

The multi-billion-dollar scale of this initiative with MultiBank Group signals that major financial institutions and celebrity-backed ventures are ready to mainstream tokenization. What started as a blockchain experiment has evolved into a practical mechanism for fractionalizing real-world value.

Khabib’s crypto entry into gym tokenization isn’t just about expanding his brand—it’s a proof-of-concept for how blockchain can unlock trapped capital in traditional industries.