2026-01-05 05:24:40

Building on Base means building for scale. But here's what matters: if you're not thinking about how users actually get onboard, you're missing the entire point.

The real game isn't complicated. Platforms handle the entry point—they're the ramp that brings people in. Once they're there, tokens become the engine that keeps them engaged. They're not just a tradable asset; they're the incentive layer that rewards participation and aligns interests across the ecosystem.

Too many projects get caught up in the technical side and forget the user experience. The question isn't what can you build, but who are you building it for—and more importantly, how will they discover it? That's where platform-layer thinking meets token mechanics. Get both right, and you've got something that actually scales.

TOKEN4,42%

This page may contain third-party content, which is provided for information purposes only (not representations/warranties) and should not be considered as an endorsement of its views by Gate, nor as financial or professional advice. See Disclaimer for details.

14 Likes

Reward
14
9
Repost
Share

Comment

0/400

SwapWhisperer

· 01-08 00:58

No matter how fancy the mechanics of the ngl token are, someone has to use it. Right now, many projects fail because of this.

View OriginalReply0

ForkTongue

· 01-07 16:23

That's true, but very few projects can truly achieve it; most are just hyping up the technology.

View OriginalReply0

DaoGovernanceOfficer

· 01-06 23:38

empirically speaking, the user discovery piece is where most projects empirically fail. data from failed L2 launches suggests onboarding friction accounts for like 60-70% of churn rates, but nobody wants to hear that part apparently 🤓

Reply0

MEVSandwich

· 01-05 05:51

Basically, don't mess around with technology blindly; you need to think about how ordinary people will use it, or else all the hype is pointless.

View OriginalReply0

RadioShackKnight

· 01-05 05:50

At the end of the day, user experience must come first. Too many projects focus solely on technical development, but no one uses the results.

View OriginalReply0

NftBankruptcyClub

· 01-05 05:49

That's right, on Base, a bunch of projects are just focused on being technically impressive, but their user experience is terrible, no wonder no one uses them.

View OriginalReply0

WealthCoffee

· 01-05 05:48

NGL, you're so right. Most projects are just hyping up their tech stack and forget that users are the real boss.

View OriginalReply0

SelfCustodyIssues

· 01-05 05:40

Honestly, many projects are just a pile of technology, and user experience is directly compromised... This is the real reason why they can't expand.

View OriginalReply0

fork_in_the_road

· 01-05 05:26

You're right, the onboarding experience is the critical line between success and failure. I've seen too many technically impressive projects that no one uses, which is truly a waste.

View OriginalReply0