2026-01-05 05:23:05

The creator revenue sharing policy on social platform X has recently become a hot topic. Some users on the platform have suggested that if X wants to attract more original content creators, it should offer more competitive revenue sharing terms than YouTube.

This suggestion caught the attention of the platform owner, Elon Musk. He rarely responded directly and clearly supported the direction of "increasing revenue sharing." However, he also emphasized a prerequisite — any revenue sharing system must be based on "fairness and enforceability." This statement has been interpreted by industry insiders as a potential major adjustment to X's content strategy. In the past, the platform mainly relied on traffic and subscription models for growth, but now it aims to compete for high-quality creators through more attractive revenue sharing mechanisms, directly targeting YouTube's advantages.

The underlying logic is actually even broader. X has been building a "super app," and creator revenue sharing is just one part of this strategy. In recent years, the platform has continuously improved its creator monetization tools and has also been expanding its in-app financial features, with the goal of integrating content, social interaction, and payments into a single ecosystem.

More interestingly, X is partnering with Visa to develop a peer-to-peer payment service called "X Money." This service is currently in internal testing and plans to be rolled out gradually in phases, by state. Once this payment system matures, creators will be able to withdraw earnings and fans will be able to transfer tips seamlessly within the platform, forming a complete ecosystem loop.

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StablecoinGuardian

· 01-07 06:22

Here comes another hype for creators, words sound nice but real money is better Is X Money still in testing? The hype is gone, YouTube has been fully operational for a long time Is the profit-sharing system fair and implementable? First make the algorithm transparent before boasting Elon Musk always does this, the concept takes off first, but implementation is far away Instead of building an ecological closed loop, it's better to stabilize the existing features Payment, content, social integration... sounds tempting, but I'm afraid it will turn into another unfinished project Creators are really attracted by this rhetoric, but better not to hold onto illusions Visa teaming up? Is there some trick behind this that I didn't understand?

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wrekt_but_learning

· 01-05 05:52

Elon Musk is back to making promises. Increasing profit sharing is a good thing, but I've heard the "fair and feasible" rhetoric too many times. If X Money can really be implemented, that would be amazing. But I still want to see how long it can last. Has YouTube been shaken? Haha. That little bit of profit sharing isn't enough for much; it depends on how much can actually be shared. The ecological closed-loop sounds very appealing, but I'm worried it might just be another big hype. Maybe this time really is different? I can't be too optimistic.

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On-ChainDiver

· 01-05 05:45

Elon Musk is serious this time, the profit-sharing system is really going to be implemented Wait, is it reliable? Why is it so hard to say "fair and executable" X Money is here, now the payment chain is running smoothly, it has that authentic feel YouTube creators should be worried haha But speaking of... profit-sharing is good, but I'm afraid it's just talk on paper The three-in-one closed loop, quite a bold idea, only counts if it can be implemented If withdrawal speed is really fast, I might consider posting original content This move is definitely a big chess game, integrating finance into social media With Visa's endorsement, credibility is a bit higher If the profit-sharing system truly has competitiveness, YouTube's dominance might be shaken

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LiquidationWatcher

· 01-05 05:44

ngl, x money sounds good on paper but... watch those settlement times fr. been there, lost that with payment system failures. not financial advice but keep your health factor in check, these all-in-one ecosystems can rekt you fast if execution fumbles.

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GasWaster69

· 01-05 05:31

Elon Musk is taking this seriously now, finally realizing that money and policies need to be invested. It's both profit sharing and X Money, seems like he's trying to create a financial closed-loop, but it feels a bit overly ambitious. Profit sharing sounds good, but the key is real cash; otherwise, it's just talk. This logic isn't new; all major platforms are copying it, it just depends on who actually implements it. YouTube might be a bit panicked now, haha. If X Money launches, at least withdrawals will be more convenient, no need to run around seven or eight platforms. Elon Musk said "fair and executable," but I feel like this is the easiest phrase to mess up. The content ecosystem closed-loop sounds attractive, but whether it can truly retain creators depends on the profit sharing numbers. If it can really surpass YouTube's profit sharing, I might reconsider moving my content there.

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