How Much Should You Budget Monthly for Clothing? What Americans Actually Spend

When you’re trying to get your finances in order, clothing expenses often fly under the radar. But the numbers might surprise you. According to comprehensive household spending data, the average American household allocated $1,434 toward apparel and related services annually—translating to roughly $120 each month spent on clothing.

Breaking this down further reveals significant gender disparities. Women and girls account for approximately $545 yearly, while men and boys spend around $326. Footwear adds another $314 to annual expenses, and garments for infants under age two cost about $68 per household.

The Pandemic’s Impact on Clothing Budgets

The past few years reshaped consumer behavior dramatically. Apparel spending experienced a sharp 20% contraction in 2020 relative to 2019, according to the U.S. Bureau of Labor Statistics’ Consumer Expenditure Survey. Pre-pandemic benchmarks tell a different story: households spent $1,866 in 2018 and $1,883 in 2019. As people return to offices and social gatherings, the temptation to refresh wardrobes is mounting—but so are concerns about inflation and economic uncertainty.

This spending pattern raises an uncomfortable question: with most people wearing only about 20% of their closets, is there room to be smarter about how much do clothes cost per month?

Three Practical Strategies to Reduce What You Spend on Clothes

Prioritize Quality Over Quantity

The immediate instinct when budgeting is to cut expenses, but that approach backfires with clothing. A $100 garment you’ll wear for five years delivers better value than a $20 impulse buy worn twice. This shift requires changing how you shop: instead of chasing sales on items that don’t truly fit or complement your style, invest time in selecting versatile pieces you’ll genuinely reach for repeatedly. Whether discounted or full-price matters less than longevity.

Build a Timeless Wardrobe Foundation

Fashion cycles move faster than ever, creating pressure to constantly update. Rather than chasing runway trends each season, construct a personal style framework that transcends trends. This doesn’t mean dressing the same way indefinitely—it means identifying core pieces and silhouettes that work for you, then adding thoughtful seasonal touches. Your wallet and confidence both benefit when you prioritize coherence over novelty.

Explore Secondhand and Community Options

The thrift market has evolved dramatically, offering both brick-and-mortar shops and robust online platforms. Purchasing pre-owned clothing serves dual purposes: environmental responsibility and financial savings. High-end labels and boutique finds frequently appear at fraction-of-retail prices. Alternatively, organizing clothing swaps with friends provides wardrobe variety without expenditure—everyone gains new-to-you items at zero cost.

Creating a Sustainable Clothing Budget Framework

The foundation for any spending reduction starts with awareness. Track what you currently spend each month on apparel. Once you establish baseline numbers, set realistic targets. A budget isn’t restrictive—it’s permission. Knowing you have $120 monthly to allocate means shopping with confidence rather than anxiety about overspending.

As offices reopen and social calendars fill, the urge to invest in new clothing is understandable. Yet the current economic environment demands restraint. Redirecting the money you save on apparel toward emergency funds or long-term security creates genuine financial resilience. Looking polished doesn’t require continuous purchasing—it requires intention.