Monetizing on TikTok in 2025: the 15 best tested strategies to make money

Have you ever stopped to think that TikTok is no longer just entertainment but has become a money-making machine? With millions of Brazilians using the platform daily, the answer to “how to make money on TikTok” is no longer a mystery — it’s a real and documented opportunity.

In this comprehensive guide, we will explore everything from the simplest ways to start earning to advanced strategies that already generate five figures monthly for experienced creators. The good news? You don’t have to wait long to get started.

Basic requirements for monetization: where to begin

Before diving into the 15 ways to make money, it’s important to understand the starting point. Different monetization methods require different prerequisites:

• Initial tasks and invites: no requirements, just an active account
• Receiving gifts during live streams: 16+ years old and 1,000 followers (to broadcast), 18+ to withdraw
• Gifts on regular videos: 100,000 accumulated views
• TikTok Creativity Program: 18+, 10,000 followers, 100,000 views in the last 30 days
• Affiliate marketing and partnerships: minimum 10,000 followers

The fastest ways: immediate earnings even from zero

1. The ruby and daily task system

The platform offers rubies for simple actions. Every 10,000 rubies = R$ 1. Tasks include watching videos, using recommended music, checking in daily, and sharing content. No followers required.

2. Invites that pay real money

By inviting friends via a (valid link for 10 days), you earn R$ 2 per registration + bonus if the new user watches 30 minutes daily. Estimated earnings: up to R$ 190 per week with consistent invites during promotional periods.

3. The power of live streams with gifts

Live broadcasts are one of the fastest ways to monetize for those who already have a community. Followers send virtual gifts (rubies and diamonds) which you convert into real money. Requirements: 1,000 followers + 16 years old.

From beginner to creator: more solid income sources

4. Sponsored content — when brands seek you

With 10,000 followers and consistent engagement, brands start to approach. Payments for sponsored videos vary widely:

• Nano creators (up to 10k): R$ 100 to R$ 500
• Micro creators (10k–100k): R$ 500 to R$ 2,500
• Medium (100k–500k): R$ 2,500 to R$ 10,000
• Macro (500k–1M): R$ 10,000 to R$ 25,000
• Mega (1M+): above R$ 25,000

Engagement rate is the most decisive factor.

5. TikTok Creator Marketplace — official access to campaigns

The platform connects creators directly with brands. It functions as an official intermediary where you receive proposals based on your niche and audience.

6. TikTok Creativity Program — performance-based rewards

This program rewards videos over 1 minute that achieve good retention, originality, and views. Requirements: 18+, 10,000 followers, 100,000 views in the last 30 days.

7. Creator Fund

Similar to the Creativity Program, it operates based on views and engagement, with similar requirements.

The entrepreneur’s strategy: your own sales

8. TikTok Shop — sell directly through the app

If you have products or services, the platform offers an integrated sales channel. You demonstrate real use, direct users, and place sales links directly in videos. Creators who master storytelling and live sales techniques can achieve dozens or hundreds of daily sales.

9. Affiliate marketing — commission per sale

Promote third-party products via personalized links and earn commissions on sales made. Works well for specific niches and is one of the most profitable strategies. Requires 10,000 followers.

10. Selling products or services as an expert

Consultants, coaches, designers, teachers, and professionals use TikTok as a client acquisition channel. The pattern here is to use the platform to demonstrate expertise and convert followers into clients.

Service opportunities: monetizing your experience

11. Partnerships with brands (beyond the official marketplace)

Even without being in the marketplace, brands seek creators with good engagement and a well-defined niche. Micro-influencers are especially valued. There are agencies that also handle this intermediary work.

12. Account management and consulting

Brands and small businesses look for specialists to create growth strategies, manage content, and produce videos. It’s an excellent source of recurring income if you understand the algorithm.

Alternative models: without appearing or with specialization

13. Dark accounts — earn without showing your face

Niches like mystery, horror, curiosities, news, and education work well with creative edits and strong narratives. A consistent visual identity replaces personal presence.

14. Strategic partnerships with other creators

Collaborations amplify reach and open opportunities for joint monetization.

15. Virtual gifts on regular videos (with 100k views)

A passive way to receive gifts without necessarily going live, as long as your video accumulates 100,000 views.

The real potential: how much can you earn

The answer depends on the combination of strategies. Creators who combine affiliate marketing, TikTok Shop, Creator Rewards, and brand partnerships generate consistent and growing income.

Unlike TikTok Bonuses or daily tasks (which offer quick but limited earnings), these modalities create more solid income streams — especially if you already have an active and engaged community.

How to grow quickly and prepare to monetize

Consistency is everything: post 1–4 videos per day, use trending topics, and invest in a strong opening (the first 2 seconds determine if viewers keep watching).

Optimize your profile: persuasive bio with a clear call-to-action, consistent visual identity, and a link aggregator in the bio.

Use data to your advantage: monitor retention rate, average watch time, follower growth, and traffic sources in TikTok Analytics.

Best times to post:

• Monday: 5 p.m.
• Tuesday and Wednesday: 10 a.m.–1 p.m. and 4 p.m.–6 p.m.
• Thursday: 7 a.m.–9 a.m.
• Friday and Saturday: 4 p.m.–7 p.m. (saturday until 7 p.m.)
• Sunday: 9 a.m.–12 p.m.

The path to turning TikTok into sustainable income

TikTok offers multiple entry points. For beginners, start with tasks and invites. As you reach 10,000 followers, open up to sponsored content and affiliates. With 100,000, add gifts on videos and explore the Creativity Program. Above that, combine all sources.

The reality is that the more creative, consistent, and engaged you are, the more opportunities arise. The secret is not to choose just one way to make money — it’s to discover which combination makes the most sense for your niche, your audience, and your income goals.