## Valuation Opportunities: Stocks with Reduced Prices on the Brazilian Stock Exchange in 2025

The year 2025 presents a rich landscape of possibilities for investors who understand the difference between low price and intrinsic value. The recovery of traditional sectors such as construction, retail, and energy has been creating windows of opportunity for those who can identify assets traded below their potential. In this context, **stocks with reduced prices** cease to be just a choice for those with limited capital and become part of a sophisticated value selection strategy.

## Why Stocks with Reduced Prices Deserve Your Attention in 2025

Before diving into the numbers, it is important to understand the fundamentals of a well-thought-out approach to **cheap stocks**.

**Aggressive capital multiplication**

When you allocate resources to securities not yet discovered by the mass market, the chances of higher percentage returns are real. Companies in reconstruction or sectors in transition offer room for movement that already valued stocks cannot provide. A stock that jumps from R$1 to R$3 delivers a 200% return — something unlikely in established blue chips.

**Building a robust portfolio through diversification**

Focusing resources only on premium stocks limits your options. By exploring **securities with more accessible prices**, you expand into various sectors — renewable energy, real estate technology, food, logistics — reducing systemic risk and increasing the chances of finding the next big move.

**Practical market education**

Less-followed securities require deeper analysis. This research discipline, combined with monitoring indicators such as P/VPA (Price over Book Value) and Debt/EBITDA, builds skills that transfer to any future investment.

## The Most Discounted Stocks on B3: Data from January 2025

Based on consolidated information from platforms like TheCap and E-Investidor, companies with particularly attractive P/VPA indicators have emerged:

**Tier 1 — The Most Discounted (P/VPA between 0.00 and 0.20)**

PDG Realty (PDGR3) leads with a zero P/VPA, resulting from prolonged restructuring in the real estate sector. Americanas (AMER3), judicially recovered in 2023, resumed operations with an accelerated digital focus, traded at a P/VPA of 0.05. The developer Helbor (HBOR3) maintains a P/VPA of 0.15 despite solid operational indicators in its segment.

HBR Realty (HBRE3) presents a P/VPA of 0.19, consolidated in corporate and logistics real estate. Metalúrgica Gerdau (GOAU3), from the steel sector, marks 0.20 P/VPA — reflecting opportunities that emerged with the resumption of infrastructure projects in Brazil.

**Tier 2 — Interesting Secondary Stocks (P/VPA between 0.21 and 0.43)**

Pão de Açúcar (PCAR3) in retail appears with a P/VPA of 0.21. Marfrig (MRFG3) from agribusiness marks 0.23. SYN Prop Tech (SYNE3) with 0.26 reflects growing interest in real estate technology. Via (VIIA3), another retailer, presents 0.27.

Auren Energia (AURE3) with 0.30 P/VPA takes advantage of the demand for energy. Profarma (PFRM3) remains at 0.36, while Lupatech (LUPA3) in the oil and gas sector marks 0.39. TC (TRAD3), Gafisa (GFSA3), and Usiminas (USIM3) cluster between 0.39 and 0.41.

Cogna (COGN3) in education, Espaçolaser (ESPA3) in aesthetics, Infracommerce (IFCM3) in e-commerce, Mobly (MBLY3) in furniture, and Multilaser (MLAS3) in electronics complete the list between 0.41 and 0.43.

## Analysis of the Top Five Targets

**PDG Realty (PDGR3) — The Extreme Turnaround**

Zero book value reflects the level of restructuring. For speculative investors willing to take high risks, this is where the greatest multiplier potential resides. Any normalization of the company generates exponential returns.

**Americanas (AMER3) — The Recovered**

Its return to the market after judicial recovery represents a resurrection case. With ongoing structural reform and an accelerated digital pivot, 2025 could be the year of proof of concept.

**Helbor (HBOR3) — Fundamentals Below Reduced Price**

Stands out for operating profitably even at a discount. Companies like this — with healthy numbers but priced low — tend to revert when the market recognizes the pricing error.

**HBR Realty (HBRE3) — Disciplined Buy & Hold**

Solid presence in resilient segments (corporate and logistics real estate) with financial discipline. Long-term investors find stability here with upside potential.

**Metalúrgica Gerdau (GOAU3) — Tailwind Sector**

Brazilian steel industry benefits from the resumption of public and private infrastructure investments. Consistent profits combined with reduced prices create a positive imbalance.

## Beyond Indicators: Other Stocks to Watch

Besides P/VPA, there are companies with nominal prices below R$10 that attract attention. Serena Energia (SRNA3) in renewables, Marfrig (MRFG3) in protein, Gafisa (GFSA3) in construction, Mobly (MBLY3) in digital retail, and Multilaser (MLAS3) in consumer electronics offer a diversified spectrum of transitioning sectors.

## Essential Criteria Before Investing in Reduced Price Stocks

Low price is just the first signal. A complete analysis requires rigor:

**Fundamental Metrics** — P/VPA obviously, but also Debt/EBITDA, ROE (Return on Equity), and free cash flow indicate whether the discount reflects reality or missed opportunity.

**Sector Context** — Understanding whether the company is discounted because the sector is in a structural crisis or just in a low cycle completely changes the equation.

**Corporate Events** — Restructurings, announced mergers, management changes, or new contracts signal upcoming catalysts.

**Governance and Transparency** — Companies with clear communication, strong boards, and a history of fulfilling commitments reduce the risk of negative surprises.

## Conclusion: From Analysis to Action

The **cheap stocks** market in 2025 is not for those seeking guaranteed safety but for those who understand that intrinsic value often diverges from market price. The combination of recovering sectors, indicators of extreme undervaluation, and expectations of economic normalization creates a privileged scenario.

Stocks with reduced prices can generate significant returns but require serious research, patience for medium- and long-term holding, and acceptance of volatility. For investors with these premises clear, 2025 offers a robust menu of possibilities.