Bitcoin's buying momentum is hitting the brakes harder than expected. Month-over-month demand figures are already contracting, and year-on-year the slowdown is becoming sharp—we're creeping dangerously close to outright negative growth. Market watchers are sounding the alarm on this one, arguing that if we really want to understand where this cycle is headed, we need to stop fixating on price moves and start paying serious attention to actual demand signals. The narrative is shifting: it's not about the price swings anymore, it's about whether real buying interest can sustain itself.