The best technology is actually hidden. When browsing the web, you don't need to understand the HTTP protocol; during secure payments, you don't need to understand the underlying principles of encryption algorithms. True technological progress is about making people feel the existence of technology itself without noticing it.

NEAR is trying to bring blockchain to this level. Not to make technology more complex, but the opposite—completely eliminating the complexity of blockchain, allowing users to focus on the value itself.

**Three Perspectives on "Seamless Experience"**

In terms of identity, ordinary users only need an email or phone number to register. The account name is human-readable, not a long hexadecimal address. The complexity of key management? Hidden away directly. The cost? Gas fees are almost negligible and predictable, so users don't need to do any economic calculations during interactions. The barrier to entry for developers is also low—writing smart contracts directly in JavaScript or TypeScript, with millions of developers able to get started with zero learning curve.

**How Big Companies Vote**

Just look at what traditional giants are doing. Starbucks issues NFT membership cards on a public chain; what truly matters isn't how new the technology is, but whether 30 million customers can easily claim their cards as they do with QR code payments. The United Nations chooses a certain blockchain for aid project traceability, requiring beneficiaries to verify information integrity without any training. Traditional companies want to migrate their business onto the chain? They look for systems that employees can maintain with their existing skills, not ones that require the entire team to relearn programming.

**Why "Simplicity" Is More Rare Than "Power"**

Optimizing code requires engineers. But reimagining the entire user experience? That requires a deep understanding of human behavior patterns. Nightshade sharding, account abstraction, zero-knowledge proofs—these technologies sound profound, but ultimately they all aim for the same goal: making the blockchain user experience as natural as QR code payments, effortless and intuitive.

**The Ultimate Standard of Evaluation**

It's not about how high TPS numbers are, or the number of nodes. The real standard is this: can your grandmother complete this process in 3 minutes—register an account, receive assets, send a transfer, and understand what happened? This seemingly simple standard is actually driving a fundamental reconstruction of the entire technical architecture.

This is not just a marketing story. With an average of over 30 million real transactions per day, the operational data proves that this system is no longer in the concept validation stage. When blockchain complexity is completely hidden and technology is no longer a barrier but a foundational infrastructure, that is when true innovation begins.