2026-01-01 18:26:55

By 2026, marketing capabilities will become the biggest leverage for crypto practitioners.

Not programming. Not trading. And not pursuing another degree.

Why? Because AI has already rewritten the rules of the game.

**Execution costs have collapsed**—anyone can now create something. The democratization of tools means that making products is no longer a scarce skill. AI handles the heavy lifting, lowering the barrier from technical expertise to distribution.

**Distribution is the real bottleneck**. No matter how good your product is, if no one sees it, it’s useless. The market is not lacking in products; what’s missing is the ability to make products visible. And this is the core of marketing.

**Marketing determines the winner**. In the AI era, whoever can effectively deliver information to the right people controls the entire game. This is not optional; it’s a survival rule.

Want to stay competitive in 2026? Learn how to tell stories, build communities, and create demand—these are the essence of marketing. Among skill sets, this area offers the highest ROI.

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StablecoinEnjoyer

· 4h ago

You're right, it's true that the internal competition has become fierce. No matter how advanced the technology is, if no one knows about it, it's all in vain. However, very few people are truly willing to spend time learning marketing; most are still competing over code. Honestly, distribution ability is the real moat. Hmm? If that's the case, I need to reevaluate my skill set... Wait, those big V's have been doing this for a long time, haven't they? Basically, it's about who can boast better that wins. Indeed, looking at those big names in the crypto world, those who can tell stories really get the gains, while those who focus on doing the work just get by.

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BugBountyHunter

· 4h ago

Viral marketing, viral marketing, sounds good. But how many people can really tell stories? Most are just copying formulas.

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SleepyValidator

· 4h ago

To be honest, this really hits the nail on the head. Every day, people are competing in programming and trading, but they overlook the simplest and most straightforward thing—those who can tell stories get the meat, while others just drink the broth.

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FlashLoanLarry

· 4h ago

Honestly, I've seen through this for a long time. Those still working on their skills are a bit too late to realize.

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ApeWithAPlan

· 4h ago

Honestly, this set of theories sounds a bit over the top. Marketing is important, no doubt, but truly valuable projects will speak for themselves and don't need to be flashy and gimmicky. --- Another argument of "Learning marketing changes your life"... Don't be fooled by those successful cases; there are more Twitter scammers who have failed. --- The logic of distribution is correct, but don't forget that if the product itself is not good, no amount of marketing can save it. I've seen too many projects that only know how to boast. --- Is this article implying that I need to learn marketing? Bro, an engineer's mindset is still more valuable in the crypto world. --- Programming is out, marketing is in? I don't know, but I still believe in technical strength. Speculating on concepts will eventually backfire. --- Got it, this is why so many air coins are still doing well. --- It sounds smooth, but how many years until 2026? Isn't it better to focus on solidifying the product first?

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ConsensusBot

· 4h ago

In marketing, I've seen through it long ago. Who still cares about coding nowadays? Something's off. Those tech folks are still obsessing over algorithms, but they're being beaten by storytellers. This logic makes sense. In an era of product oversupply, it's all about who has the loudest voice. Honestly, the people around me who make money are all marketing experts; technical skills are just a side note. Wait, does that mean even good products are useless? That's a bit harsh. People who can build communities will indeed be in high demand in 2026. Just knowing how to code is really useless. Looks like I need to practice my speaking skills. I love hearing that. Finally, someone said it out loud. Distributed systems are the way to go. Essentially, marketing is just about grabbing traffic.

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