Distribution is something you absolutely need to control yourself.

Building apps and websites? That's child's play these days. The real bottleneck is marketing.

Marketing is where the game gets serious. You need to master communication—whether it's creating educational content, building hype, or whatever else moves the needle for your brand. Learn to tell your story. Learn to connect. It matters way more than most people realize.

If you've already got people paying attention to you in a specific space, that's gold. That audience is your foundation for everything else.