Here's something worth thinking about: major platforms conduct their own analyses showing that universal advertiser verification would significantly reduce scams and fraud. Sounds like a no-brainer for user protection, right? Yet when the tab comes due—we're talking roughly $2 billion in implementation costs plus potential revenue impact—these companies suddenly discover budget constraints.

The gap between what internal research proves and what actually gets funded reveals something telling about priorities. When security measures threaten the bottom line, they mysteriously become "too expensive" or "technically unfeasible." It raises an uncomfortable question: if fraud prevention doesn't align with profit margins, how serious is the commitment really?

For those building and evaluating platforms, this tension is worth monitoring. User safety and corporate efficiency don't always move in sync—and sometimes the math just doesn't add up the way users might hope it would.