When evaluating new crypto projects, strong leadership should be your primary filter. Teams with proven track records, clear vision, and actual execution capability tend to deliver better outcomes. It's not just about the technology or hype—experienced founders and solid management structures matter far more than most retail investors realize. Look beyond the marketing; dig into team credentials, previous project history, and community sentiment. The best projects in this space typically have founders who've been through cycles and know how to navigate both bull and bear markets.