ServiceNow Now Share Price Poised to Benefit From $30.85B Automation Boom

The robotic process automation (RPA) market is on track for explosive growth, with Grand View Research forecasting a 43.9% compounded annual growth rate through 2030. This trajectory could push the market from its current state to a $30.85 billion valuation by 2030—representing a staggering 466% expansion over just four years. Among the players positioned to capitalize on this trend, ServiceNow (NYSE: NOW) stands out as a compelling investment candidate.

Why ServiceNow Now Share Price Reflects Real Enterprise Value

ServiceNow powers AI-driven chatbots for enterprise customers, automating routine tasks and customer support without human involvement. Unlike traditional scripted bots, these generative AI systems continuously learn and evolve, becoming more valuable with each interaction. The platform simplifies internal workflows and measurably boosts productivity across organizations.

The company’s financial foundation is remarkably solid. In Q3 2025, ServiceNow reported $3.4 billion in revenue—a 22% year-over-year increase. More importantly, subscription revenue accounted for $3.3 billion, or 97% of total sales, providing predictable, recurring income. With $11.35 billion in remaining performance obligations, the company has substantial future revenue locked in.

Unmatched Customer Retention and Scale

ServiceNow’s 97% customer renewal rate is a telling metric. Once enterprises embed ServiceNow into their operations, switching becomes prohibitively expensive and disruptive. The company serves nearly 8,400 businesses, including roughly 85% of the Fortune 500—demonstrating its ability to land and retain massive deals.

Deal activity remained robust in Q3. ServiceNow closed 103 transactions worth $1 million or more in annual contract value, while ending the quarter with 553 customer contracts exceeding $5 million in ACV—an 18% year-over-year climb. This customer concentration at the enterprise level provides stable, durable growth.

Over the past decade, ServiceNow Now shares have appreciated approximately 1,000%, establishing the company as a long-term wealth creator.

The Growth Slowdown Concern

Not everything is smooth sailing. ServiceNow’s 22% revenue growth in Q3 represents a deceleration from previous quarters, signaling potential market maturation or competitive pressure. More concerning, net income grew only 16% year-over-year, suggesting margin expansion may face headwinds.

The company’s $7.75 billion acquisition of cybersecurity firm Armis sparked investor skepticism. Critics questioned whether a cybersecurity play truly synergizes with AI chatbot technology. The deal sparked an 11% single-day decline in ServiceNow Now share price. The Moveworks acquisition compounds this pattern—using significant capital deployment to artificially accelerate growth rather than relying on organic expansion.

The Verdict on Now Share Price Momentum

ServiceNow operates in an industry primed for outsized growth. The company’s fortress balance sheet, enterprise customer base, and market-leading position in conversational AI provide legitimate reasons for optimism. If management can prove that recent acquisitions actually drive top-line growth acceleration, ServiceNow Now share price could deliver attractive returns from current levels.

The risk, however, is that acquisitions become a crutch as organic growth disappoints. Investors should monitor upcoming quarters closely—if revenue growth rebounds above 25% and acquisition integration delivers real synergies, ServiceNow could be a clear winner in the automation boom.