Elliott Hill, Nike's CEO, is stepping up his insider buying activity—a move that carries real weight in the market. Despite Nike currently facing headwinds and falling out of favor with some investors, there's a compelling investment case emerging. The company's bloated inventory situation is rapidly normalizing, clearing a major operational bottleneck. More importantly, Hill's strategic focus on the China market heading into 2026 represents a significant growth inflection point. When insiders with Hill's vantage point are buying their own stock, it typically reflects conviction about upcoming catalysts. His recent purchases align with other insider accumulation at the company, suggesting confidence that Nike's turnaround is taking shape—both operationally and geographically.