2025-12-26 02:25:29

The once overwhelming hype around the "Metaverse" has faded, revealing the true face of this industry. As 2025 approaches its end, a fascinating phenomenon has emerged in the global metaverse ecosystem—some sectors are booming, while others are experiencing a cold winter.

From the frenzy in 2021, cooling down in 2022, to now, the metaverse ecosystem has not collapsed. On the contrary, some areas are quietly recovering and breaking through. At the same time, other sectors are struggling to grow, with declining activity and even user attrition. This uneven distribution of hot and cold has become a key window for observing the metaverse industry in 2025.

**Immersive Games: Over 100 Million Users, but the "Metaverse" Label is Being Removed**

Currently, immersive gaming platforms are the most mature and active part of the metaverse ecosystem. As we enter 2025, the growth momentum of UGC gaming platforms shows no signs of slowing down, and top players are delivering impressive results.

Just look at Roblox—this industry benchmark delivered solid results in Q3 2025: an average of 151.5 million daily active users, up 70% year-over-year. Quarterly revenue reached $1.36 billion, a 48% increase quarter-over-quarter. Such a large user base indicates that the integrated gaming and social UGC model still has strong stickiness and appeal.

Interestingly, Roblox has actually downplayed the "metaverse" label. Besides the clear expression of its metaverse vision during the 2021 hype wave, Roblox now prefers to define its platform using other concepts—users are also happy to accept this shift.

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NewPumpamentals

· 13h ago

Roblox's daily active users reach 150 million and are still growing, but they don't want to call themselves a metaverse anymore haha... Honestly, after this wave of harvesting the early adopters, they changed their tune pretty quickly.

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TokenRationEater

· 13h ago

Roblox is really smart, shedding the hot potato of the Metaverse, and users are actually more receptive... Disrupt is how it should be played, removing the hollow concepts and focusing on the product itself. 150 million daily active users already surpass the definition of "Metaverse," essentially just a super gaming social platform. Wait, so where are those people who hyped up the Metaverse everywhere before... It's called revival in a nice way, or in harsh terms, they deserve it. Once the bubble bursts, real progress can begin. Roblox handles it perfectly; storytelling is much more comfortable than actually building. This situation is a bit like those who survived the internet bubble burst years ago—survivor bias, for sure. 150 million? I find that number hard to believe; I need to verify it... Tearing off labels can cause a rise; how many people have suffered losses from the "Metaverse" to be so cautious? Exactly, concept hype will never die, just changing names to keep going.

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DegenWhisperer

· 13h ago

Haha, basically just changing the name to continue to cut, 150 million daily active users is truly unbeatable.

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NFTHoarder

· 13h ago

Roblox's move is actually quite clever, directly shedding the burden of the metaverse... 150 million daily active users show that truly valuable things don't need hype. Forget it, the word "metaverse" is now poison; better to cut ties early. Honestly, the path of game socialization has indeed been successful, while projects that solely shout the metaverse slogan have all failed. A 70% growth rate is really impressive... but to be fair, is this really the metaverse? It feels more like a UGC gaming platform. Lowering the emphasis on labels, just do your thing. Anyway, the user base is there, concepts don't matter. It's a bit funny—back in 2021, everyone was hyping the metaverse, and now they deny it. But the effect is indeed good. This is what it means for projects that last longer to learn the art of invisibility... No, the authenticity of this data still needs verification. Bitcoin has surged to $100,000, so is the gaming track revitalized or what? Users don't care what you call it, as long as it's fun. Roblox has truly understood this.

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MoneyBurnerSociety

· 13h ago

Ha, another round of "rebranding and re-skinning"... Roblox's move is really slick; with 150 million daily active users, they dare not call themselves a metaverse. Might as well just call it "game social," since us retail investors are already numb. Wait, here's the question—do users really care about this label, or is it just the platform saving itself?

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