Ten years into this space and here's what's wild: we've nailed scaling, we've built insane protocols, we've shipped countless dApps. But ask anyone trying to onboard normies and they'll tell you the same story—everything breaks down at identity.

We're so focused on the sexy stuff—layer solutions, yield optimizers, the next big chain—that nobody wants to admit the foundation is still shaky. You can't bring real users onchain when the most basic question remains unanswered: who are you, and how do we verify that without recreating Web2's surveillance nightmare?

It's not a tech problem anymore. It's a priorities problem.