Everyone keeps preaching about user onboarding these days. But what kind of onboarding are we actually seeing?



Back in 2021, nobody was obsessing over onboarding metrics. Yet somehow, projects were casually pulling 9-figure transaction volumes week after week. Fast forward to now—"onboarding" became the buzzword, and what happened? On-chain volume tanked by roughly 10x. EVM chains? Basically running on fumes.

The irony is almost poetic. We're talking more about bringing people in, yet the numbers tell a completely different story. Maybe it's time to question whether the focus shifted to the wrong metrics, or if the market fundamentals just aren't there anymore.
This page may contain third-party content, which is provided for information purposes only (not representations/warranties) and should not be considered as an endorsement of its views by Gate, nor as financial or professional advice. See Disclaimer for details.
  • Reward
  • 5
  • Repost
  • Share
Comment
0/400
Ser_This_Is_A_Casinovip
· 6h ago
Simply put, it's just an illusion of prosperity. Back in 2021, there was no need to talk about onboarding, and there were still ten-figure trading volumes. Now, people keep shouting about user acquisition, but the volume is plummeting. This logic is completely absurd.
View OriginalReply0
Blockwatcher9000vip
· 6h ago
To put it simply, everyone is hyping onboarding, but on-chain traffic is still declining. Doesn’t that logic just not add up?
View OriginalReply0
DegenWhisperervip
· 6h ago
To put it simply, everyone is just telling stories, but no one is looking at the on-chain data. This wave of onboarding is just like PPT fundraising—the concepts are hyped up, but trading volume is plummeting. Hilarious. In 2021, it was driven by real demand. Now, it’s all about storytelling... what a huge difference.
View OriginalReply0
DeepRabbitHolevip
· 6h ago
To be honest, back in 2021 no one was doing this at all, yet there was still a daily nine-figure trading volume... Now people keep shouting about onboarding every day, but the chain is almost dead, haha.
View OriginalReply0
NotAFinancialAdvicevip
· 6h ago
To put it bluntly, it's just old wine in a new bottle. In 2021, no one cared about onboarding and it still broke 9 digits, but now everyone's constantly talking about onboarding and the numbers have plummeted... This rhetoric is really something.
View OriginalReply0
  • Pin
Trade Crypto Anywhere Anytime
qrCode
Scan to download Gate App
Community
  • 简体中文
  • English
  • Tiếng Việt
  • 繁體中文
  • Español
  • Русский
  • Français (Afrique)
  • Português (Portugal)
  • Bahasa Indonesia
  • 日本語
  • بالعربية
  • Українська
  • Português (Brasil)