That sudden surge? All thanks to a certain AI lab dropping their video generation beast. You type something, anything really, and boom—moving pictures materialize. What started as tech jargon has now infected every corner of the internet. People can't stop throwing that term around. The hype machine's in full throttle mode, and honestly, it's not hard to see why. Text-to-video isn't some distant sci-fi dream anymore—it's here, messy and chaotic and everywhere you scroll.