Everyone's trying to copy the Spotify Wrapped annual campaign. It provides personalized user data and social sharing to create viral, USER-GENERATED CONTENT. UGC is a powerful form of social proof, especially in this age of widespread AI slops \& bots, where authenticity is more
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Everyone's trying to copy the Spotify Wrapped annual campaign. It provides personalized user data and social sharing to create viral, USER-GENERATED CONTENT. UGC is a powerful form of social proof, especially in this age of widespread AI slops \& bots, where authenticity is more