Many projects use tokens to cover up issues with their products, but Bluwhale’s approach is quite clear-headed—they focus on validating the demand first and leave token incentives for later.

Their strategy treats tokens as amplifiers, not as entry fees. The traditional approach is basically “you come, I pay you,” but Bluwhale is more like “what can you do once you’re here, and how can tokens help you do it better.” Demand comes first, incentives follow—this logic is indeed solid.